Our Story

Bad Purge was founded in 2021 by three active-duty military members who wanted healthier hair without sacrificing performance. Day after day, our hair was put through the wringer—chlorine, helmets, saltwater, sun, dirt, oil, and sweat. The last thing we wanted was a product that made it worse.

So we built our own solution: a 100% organic hair product designed to strengthen and protect, not damage. Every ingredient was chosen to promote healthier hair while still delivering the hold and resilience we needed in the field, the gym, or the job.

From the beginning, we’ve tested and refined our formula by passing tins around to our crews—first responders, SOF teammates, endurance junkies, and strength athletes. Most of our team still lives this lifestyle, so we know what it means to grind through long days and still want to look put together when it counts.

No gimmicks. No suits. Just a clean, organic product built for people who face the elements because of their lifestyle. Bad Purge is made to hold up through deployments, workouts, and late nights, while keeping your hair as healthy as it should be.

Your life demands a lot from you, don't let your product demand a lot from your hair.